ZILIANI Cristina

Full Professor of Marketing, since 2018, University of Parma
Associate Professor of Marketing, since 2006, University of Parma
Ph. D. Bocconi University, Milan, 1998

International Experience
Visiting doctorate student,Oxford Institute of Retail Management, Oxford University, 1996
Visiting doctorate student, Institute for Retail Studies, Stirling University, 1996
Visiting researcher with The Economist, London, 1999
Visiting lecturer, Portland State University, U.S.A., 2005, 2006, 2007
Member of the Editorial Board of the International Review of Retail, Distribution and Consumer Research, since 2002
Member of the Editorial Board of ESIC Market, since 2005

SELECTED WORKS
EVA M., ZILIANI C., GÀZQUEZ-ABAD J.C., D’ATTOMA I. (2017) Online versus offline promotional communication: Evaluating the effect of medium on customer response. JOURNAL OF ADVERTISING RESEARCH (Rivista scientifica classificata in fascia A secondo ultima classificazione GEV del 14 gennaio 2016),
IEVA M., DE CANIO F., ZILIANI C. (2017) Daily Deal Shoppers: What Drives Social Couponing?. Special issue “Facing the Future: Contemporary Thinking on Services Marketing” del JOURNAL OF RETAILING AND CONSUMER SERVICES, (Rivista scientifica classificata in fascia B secondo ultima classificazione GEV),
IEVA M., ZILIANI C. (2017) Towards digital loyalty programs: insights from customer medium preference segmentation. INTERNATIONAL JOURNAL OF RETAIL AND DISTRIBUTION MANAGEMENT, Vol.45 (2), pp. 195 – 210, (Rivista scientifica classificata in fascia B secondo ultima classificazione GEV).
ZILIANI C., IEVA M. (2015). Retail Shopper Marketing: the Future of Promotional Flyers? INTERNATIONAL JOURNAL OF RETAIL AND DISTRIBUTION MANAGEMENT, Vol.43 (6), pp. 488-502, ISSN: 0959-0552(rivista in fascia B secondo ultima classificazione GEV del 14 gennaio 2016).