The comprehension of buying behavior’s components in the areas of shopping and specialty goods, learning to integrate the cognitive, emotional and relational components.
Channel marketing in specialized distribution of: automobiles, fuel, medicines, glasses, perfumes and cosmetics, household goods, publishing, clothing.
How and why we buy (consciously, emotionally, with emotional awareness). The OTC case. Segmentation ex ante and neuropricing.
G. Lugli, Neuroshopping, Apogeo 2011 -
G. Lugli, Marketing Channel, UTET 2007