ECONOMICS AND INTERNATIONAL EXCHANGE TECHNIQUES - INTERNATIONAL MARKETING

PELLICELLI G. (1999) ?Il marketing internazionale?, Ed. ETAS ? chapters 3, 5, 7, 10, 13, 14, 15, 17

Recommended reading
GUANDALINI M., UCKMAR V. (2003) ?Global Business ? Guida ai trend dell?Economia Mondiale? Ed. ETAS
GUERINI C. (a cura di) (2002) ?Export marketing? EGEA
KOTABE H. (2001) ?Global Marketing Management? WILEY
LAGO U. (2002) ?Grande distribuzione e piccola e media industria? EGEA
USUNIER J.C. (2000) ? Marketing across cultures? Prentice Hall
WALKER D., WALKER T., SCHMITZ J. (2003), Doing business internationally - The guide to cross- cutural success? McGraw-Hill.