Learning outcomes of the course unit
The aim of the course is to develop capability of management in a very important marketing area.
It' s a master degree course ( specialistic level)
Course contents summary
The course analyses the pricing policies by a managerial point of view.
The focus on costs, demand and competiton make the student able to manage the pricing issues.
A selection of articles and slides by the the professor
Teachin methods are interactive and innovative. Many exercise and simulations are included in theoretical framework.