ECONOMICS AND CORPORATE ORGANIZATION B
Learning outcomes of the course unit
The course offers an advanced overview on management issues in companies covering in some main functional areas: planning and control, marketing, corporate finance, organization.
Economics and corporate organization A
Course contents summary
1) Planning and Control
activity based costing
2) Marketing Strategy
strategic marketing decisions
strategies about new products
3) Corporate Finance
principles of corporate finance
business development and financial dynamics
basics of organization theory
Part 1: Garrison R.H., Noreen E.W., "Programmazione e controllo - managerial accounting per le decisioni aziendali", McGraw-Hill, capitoli 1,8,9,10.
Part 2: Lambin J.J., "Marketing strategico e operativo - market-driven management 4/ed", McGraw-Hill, capitoli 4,5,6,7.
Part 3: Pavarani E., Tagliavini G., "Pianificazione Finanziaria", McGraw-Hill, capitoli 4,5,6.
Part 4: Dispensa di Economia ed Organizzazione Aziendale, A.A. 2004-2005 (o successiva), Libreria Universitaria Santa Croce, parte V.
The class will combine in-class explanation of the background material, problem-solving and case discussions.
Problems and cases will be assigned regularly during the semester.
The assessment consists of a written-oral examination.