STRATEGIC PLANNING AND MANAGEMENT CONTROL
Learning outcomes of the course unit
This course covers the design and use of systems that assist management in insuring that organizations achieve their goals, i.e., strategic planning and management control systems. It presents basic principles of management control and uses of management control systems to plan, control, and evaluate organizational activities. The course presents an extensive discussion of marketing planning including segmentation, new product development as well as consolidated techniques such as balanced scorecard and value chain.
Course contents summary
Part I: Strategic marketing
Marketdemand and potentialforecast
Brand and productpositioning
Parte II: Management control
Notes by teacher
Programmazione e controllo - managerial accounting per le decisioni aziendali di: Ray H. Garrison, Eric W. Noreen
Part I: statistical techniques for segmentation, positioning and new product development decisions. Part II: case studies will be presented and discussed.
Oral and written.