MANAGEMENT AND MARKETING OF PUBLIC SERVICES
Learning outcomes of the course unit
The course aims to provide students with the necessary tools for correctly interpreting the policies adopted by providers of local public services. In particular it will analyse the marketing management and policies used to promote the services supplied by provider enterprises for the purpose of satisfying demand with a view to quality and valorisation of the local area.
Course contents summary
Definitions and purposes of public services. The peculiarity of public services. Problems and efficiency of public administration. Types and providers of public services. Quality of public services. Management of public services. Marketing strategies for promoting services provided.
Puglisi, M.A., Canali, C., Elementi di gestione e comunicazione dei Servizi Pubblici (book currently being printed).