TOUR INDUSTRY MANAGEMENT

The course aims to provide students with knowledge of the main characteristics of enterprises which organise and distribute tourism-based products, to help them to reflect upon the main aspects involved in their management, to grasp the relations that exist between tourism-based enterprises and to bring out the main problems that need to be faced in order to improve the quality of the services provided.
The aim is to develop students’ capacity to understand the tourism product/service and basic notions of management as they apply to enterprises in the field.