ECONOMICS AND COMPANY MANAGEMENT
Learning outcomes of the course unit
The aim of the course is, in the first place, to provide students with a systematic view of the business development process, to which to trace back the contributions of the other business disciplines, especially the functional ones. Secondly, the course aims to provide the basic conceptual categories for critically and operationally approaching the world of businesses, especially industrial businesses, through which the change in production systems is emblematically expressed.
It is advisable to have passed the Political Economy and Business Administration examinations
Course contents summary
Introduction CHANGE AND MANAGEMENT
PART I. GENERAL ELEMENTS OF A BUSINESS
systemic connotations of a business
the objective of a business, entrepreneurial aims, management constraints
PART II. BUSINESSES AND THEIR REFERENCE ENVIRONMENT
types of business
environmental change and its interpretation.
industrialization, management criteria, knowledge.
the new economy: old and new foundations
PART III. THE BASIS OF BUSINESS MANAGEMENT
competitive advantage and the resources and expertise system
innovation and knowledge management
social responsibility of a business
entrepreneurship and managerial ability
PART IV THE DEVELOPMENT OF BUSINESSES
the most convenient size of business
strategic corporate options
methods of realizing corporate strategies
PART V. MANAGING A BUSINESS
trade off, internalization/externalization of business activities and relations with suppliers
customer satisfaction, integration of processes and supply chain
business process reengineering
information systems and competitive capacity
PART VI. THE STRATEGIC-ORGANIZATIONAL PROCESS
organizational and financial planning
PART VII. BUSINESS PERFORMANCE ASSESSMENTS
overall performance, economic performance and competitive performance
PART VIII. MANAGEMENT PARADIGMS
evolution of management paradigms
- BASIC TEXT
V. Gandolfi, Il governo delle imprese, Uninova, Parma, 2nd edition, 2006
- RECOMMENDED READING
E. Rullani, 2004, La fabbrica dell'immateriale, Carocci, Ro ma
Y. Doz - J. Santos - P. Williamson, 2004, Da globale a metanazionale, Il Mulino, Bologna (original editon: From Global to Metanational, Harvard School Press, Boston, 2001)
R. M. Grant, 2005, L'analisi strategica per le decisioni aziendali, Il Mulino, Bologna, (Original edition: Contemporary Strategy Analysis, Black Well, Oxfort, 2004)
R. Boyer - M. Freyssenet, 2005, Oltre Toyota, Egea, Milano (Original edition: Les modeles productifs, Ed. La Decouverte Esyros, Paris, 2004)La Decouverte Esyros, Paris, 2004
Classroom lectures with the projection of power point slides, of which photocopies are also available.
Small cases and short texts on topics related to the lectures will be discussed during the lectures.
Contributions from entrepreneurs and managers of business organizations will be given.
The course also includes a free additional case for in-depth study of management topics of interest to the student or for drawing up a business plan for a start up, to be carried out individually or in a group.
The student's grounding will be verified by means of a written test, which may be followed up by an oral test.