PHARMACY ORGANIZATION AND MANAGEMENT
Learning outcomes of the course unit
The aim of the course is to furnish practical information about the organization and the management of a pharmacy, in the observance of the administrative duties and laws.
Course contents summary
Institutional context
The change of the setting
National Health Service: not only public agreement
Pharmaceutical Industry , intermediary supply and chemist’s shop.
Relationships between chemist’s shop and other health operators
Services for customers
Chemist’s shop as a firm: Marketing
The chemist: technical expert and manager
Marketing process for chemist’s shop as a firm: analytical knowledge and decisional making phases
Merchandising and physical evidence of the chemist’s shop
New trends for chemist’s shop marketing
Service’s quality and communication
Customer’s centrality
The tools for listening to customers’ needs
Service and communication
Role and ways of communication
Principles of communication
The Active Principle of information
Image strategy for the chemist’s shop
Services and communication in the chemist’s shop
Financial and economical aspects of the management
Economical activity and the firm
First knowledge of chemist’s shop management
Financial and economical aspects of the management: operating aspects
Management of drugs’ store
Purchases
The budget as an information and management’s tool
The book of paid out sums
The first-note book
Shipping documents and invoice. Discounts
Pharmaceutical Field in Italy and in Europe
The rule of pharmaceutical field
Pharmaceutical Industry in Italy
Charge’s limit for Public pharmaceutical service
The system of paying back and of sharing drugs’expenses
The system to define drugs’ prices
The rule of prescribing drugs
Generical Drugs
The state of pharmaceutical expense
Role of chemist’s shops: Italy compared to France, Germany, England and Spain
Chemist’s shop in France
Chemist’s shop in Germany
Chemist’s shop in England
Chemist’s shop in Spain
The trends in the European drugs’ distributing system
The Drugs’ distribution chain in Italy: interface between supply and demand
Italian State of Art
The chemist and chemist’s shop: professional and organizing choices
Customer’s behaviour
Future Prospects
Recommended readings
Advised Manuals
Information about the student’s manual to be used will be provided at the beginning of the course.
Teaching methods
At the end of the course a quiz with multiple answers will be proposed to verify knowledge acquisition.