Develop an understanding of the dynamics and opportunities of analytics, digital marketing, running an email marketing campaign and an online advertising campaign.
Only second-year students are allowed to enroll. It will possible to enroll for the lab since 1st February 2021: only 30 students can enroll and the first 30 students filling in an online form will have the chance to enroll. This is the link to subscribe to the lab: https://it.surveymonkey.com/r/Digital_AnalyticsLAB
Course contents summary
Management of online campaigns
Career opportunities in digital marketing