Learning objectives
Develop an understanding of the dynamics and opportunities of analytics, digital marketing, running an email marketing campaign and an online advertising campaign.
Prerequisites
Only second-year students are allowed to enroll. It will possible to enroll for the lab since 1st February 2021: only 30 students can enroll and the first 30 students filling in an online form will have the chance to enroll. This is the link to subscribe to the lab: https://it.surveymonkey.com/r/Digital_AnalyticsLAB
Course unit content
Management of online campaigns
Email marketing
Cluster Analysis
Online advertising
Career opportunities in digital marketing
Full programme
For further information please contact the teacher at: marco.ieva@unipr.it
Bibliography
Slides and case discussions shared during the course
Teaching methods
Lectures from managers and digital marketing professionals
Assignment to be completed during lectures related to data analysis, email marketing and digital marketing
Assessment methods and criteria
The teacher will give more info on this point during the first class
Other information
For further information please contact the teacher at: marco.ieva@unipr.it