DIGITAL AND ANALYTICS LAB
cod. 1009374

Academic year 2020/21
2° year of course - Second semester
Professor
- Marco IEVA
Academic discipline
Economia e gestione delle imprese (SECS-P/08)
Field
A scelta dello studente
Type of training activity
Student's choice
21 hours
of face-to-face activities
3 credits
hub: PARMA
course unit
in ITALIAN

Learning objectives

Develop an understanding of the dynamics and opportunities of analytics, digital marketing, running an email marketing campaign and an online advertising campaign.

Prerequisites

Only second-year students are allowed to enroll. It will possible to enroll for the lab since 1st February 2021: only 30 students can enroll and the first 30 students filling in an online form will have the chance to enroll. This is the link to subscribe to the lab: https://it.surveymonkey.com/r/Digital_AnalyticsLAB

Course unit content

Management of online campaigns
Email marketing
Cluster Analysis
Online advertising
Career opportunities in digital marketing

Full programme

For further information please contact the teacher at: marco.ieva@unipr.it

Bibliography

Slides and case discussions shared during the course

Teaching methods

Lectures from managers and digital marketing professionals
Assignment to be completed during lectures related to data analysis, email marketing and digital marketing

Assessment methods and criteria

The teacher will give more info on this point during the first class

Other information

For further information please contact the teacher at: marco.ieva@unipr.it