COMARCH LOYALTY AND ANALYTICS LAB
Learning outcomes of the course unit
The lab aims to make students understand the topics of Campaign Management, Loyalty Marketing, CRM and Business Intelligence. The final goal is to develop students with theoretical and practical skills in using software employed in this area. Finally, the lab aims to train students in teamworking and to develop their presenting skills.
It is a key requirement having attended the course “Loyalty Marketing and CMR” held by Prof. Ziliani and Prof. Ieva.
Course contents summary
The Comarch Loyalty and Analytics LAB is specifically devoted only to the master students of the second year of our Master in Trade and Consumer Marketing. Please ignore if you find a different information. It is key that participants to this lab have already attended (or studied) the course of Loyalty Marketing and CRm taught by Prof. Ziliani and Prof. Ieva.
The contents of this course are as follows (only macro-areas are described):
- Business Intelligence
- Campaign management
- Promotion management
- Artificial Intelligence
There is no textbook. Students are required to learn by means of lectures, slides and group assignments.
The lab includes lectures held by managers from Comarch and Prof. Ieva, group assignments and group presentations of the student project works.
Assessment methods and criteria
The evaluation of students occurs at every class: presentations and assignments are evaluated continously.
Applications for the lab are already closed. Information related to the course schedule and the rooms will be emailed by the professor to the selected students. Students are strongly advised to monitor their email everyday.