Salta al contenuto principale
Università degli Studi di Parma
il mondo che ti aspetta
Target
Exchange students
Prospective students
Visiting scholars
menu
About Us
General description of the institution
Our Mission and our Values
Academic authorities
Departments
The Italian university system
Facts and figures
Contact us
Studying
General admission requirements
Application procedure A.Y. 2020-2021
Academic calendar
General arrangements for the recognition of prior learning
Course catalogue - Academic Year 2020-2021
Course catalogue - Academic Year 2019-2020
Academic degree courses delivered in English language
Tuition fees and scholarships 2019-2020
Credits for sport activities
University Master Programmes
Postgraduate Schools
Research doctorates
Research
International research
Horizon 2020 - EU Programmes
ERC - European Research Council
EU funded projects
Temporary Fellowships for Research Activities
Services and Facilities
Arrangements for academic guidance
Learning services and facilities
Part-time employment for students
Language courses
Facilities for special needs students
Certification of disabilities
Sport facilities
Insurance
Financial support for students
Students associations
Living in Parma
Accommodation
The town
Cost of Living
Meals
Medical facilities
What's on in Parma
Leisure facilities
Emergency phone numbers
Home
Information on degree programmes
BUSINESS ENGLISH (B2)
ACCADEMIC YEAR
2018/2019
COD.
1006234
dati insegnamento:
DEGREE:
TRADE AND CONSUMER MARKETING
TYPE OF COURSE:
Other
LANGUAGE OF INSTRUCTION:
Italian
LECTURERS:
CLEGG Katharine Lois
ACADEMIC YEAR:
2018/2019
YEAR OF STUDY:
1
SEMESTER:
First semester
NUMBER OF CREDITS:
3
CONTACT HOURS:
30
INDIVIDUAL WORK HOURS:
45
OTHER COURSES
YEAR: 1
BRAND MANAGEMENT
BRANDING
BUSINESS ENGLISH (B2)
BUSINESS ENGLISH (B2)
CHANNEL MANAGEMENT
FASHION AND DESIGN MARKETING
HEALTH AND WELLNESS MARKETING
LABORATORIO RETAIL AND DESIGN INNOVATION
MODERN RETAIL DEVELOPMENT
NEGOTIATION LAB
PROMOTIONS LABORATORY
Quality Assurance in higher education: processes, methods and strategies in universities in Italy
RETAIL MARKETING
RETAIL MARKETING
RETAIL MARKETING (DD) IN ITALIAN LANGUAGE
RETAIL SYMPOSIUM LAB IN DUBLIN
SHOPPER MARKETING
SHOPPER MARKETING
SHOPPER MARKETING
SHOPPER MARKETING
SHOPPER MARKETING (DD) IN ITALIAN LANGUAGE
SOCIOLOGY OF CONSUMPTION AND COMMUNICATION
STATISTICS FOR MANAGEMENT
UNDERSTANDING GLOBAL ECONOMY
YEAR: 2
ADVANCED DECISION TECHNIQUES
ADVANCED MARKETING RESEARCH
BUSINESS ETHICS
CASH MANAGEMENT AND BANK RELATIONS (DD)
COMMUNICATION AND DIGITAL MARKETING
COMMUNICATION AND DIGITAL MARKETING (DD) - in Italian Language
COMMUNICATION AND MARKETING INTELLIGENCE
CONSUMER BEHAVIOUR ANALYSIS
CONSUMER BEHAVIOUR ANALYSIS
CONSUMER BEHAVIOUR ANALYSIS (DD) IN ITALIAN LANGUAGE
CORPORATE GOVERNANCE
CORPORATE SOCIAL RESPONSIBILITY AND ETHICS IN THE GLOBAL ECONOMY
CRM AND CUSTOMER ANALYTICS
CRM AND CUSTOMER ANALYTICS (DD) - IN ENGLISH
DATA SCIENCE FOR MARKETING
DERIVATIVES
DIGITAL MARKETING (DD)
ENERGY MARKETING & STRATEGY - DD
GEOPOLITICS
GLOBAL MARKETING AND STRATEGY
INSTITUTIONAL ECONOMICS (DD)
INTERCULTURAL COMPETENCE + GERMAN LANGUAGE COURSE (DD)
INTERNATIONAL BUSINESS LAW
INTERNATIONAL HUMAN RESOURCES MANAGEMENT
INTERNATIONAL SALES MANAGEMENT
INTERNATIONAL SALES MANAGEMENT (DD)
INTERNSHIP - THREE MONTHS FULL TIME ACADEMIC INTERNSHIP
LEADERSHIP AND RESPONSIBLE MANAGEMENT
LEADERSHIP/MANAGEMENT IN AN INTERNATIONAL CONTEXT (DD)
LOYALTY MARKETING
LOYALTY MARKETING (DD) - IN ENGLISH
LOYALTY MARKETING AND CRM
MANAGING CULTURAL DIVERSITY
MARKETING LAW
MARKETING METRICS
MARKETING METRICS (DD) - in Italian Language
NEUROSHOPPING
NEUROSHOPPING (DD) IN ITALIAN LANGUAGE
PREPARATION FOR FINAL DISSERTATION - MOD. 1 (DD)
PREPARATION FOR FINAL DISSERTATION - MOD. 2 (DD)
PRODUCTION AND LOGISTICS MANAGEMENTS (DD)
RESEARCH METHODS (DD)
RESEARCH PROJECT ON FOREIGN LANGUAGE (DD)
RESEARCH PROJECT ON TECHONOLGY MANAGEMENT (DD)
SOCIAL MARKETING
STRATEGY IN THE BIOPHARMACEUTICAL INDUSTRY
STRATEGY INNOVATION AND ENTERPRENEURSHIP
TOEIC Test (additional assessment of English)
WESTERN INTELLECTUAL HERITAGE
