Learning outcomes of the course unit
Understanding the management and marketing of a food farm and firm , both with a supply chain and industry perspective and the food consumers’ perception and preferences.
Students will gain skills related to the analysis of case studies (e.g., the analysis of agro-food chain, or geographical indications) using the knowledge acquired during the course.
Course contents summary
Develop an integrated system of knowledge capable of introducing students to the study of structural and evolutionary dynamics of the food industry on competitive corporate governance illustrate the general aspects of structure and operation of food businesses and specific analysis of competitive forces.
Activities, processes and operating systems
Accounting tools for economic decisions
The traditional concept of marketing
The concept of market orientation
The globalization of markets and emerging values
The new digital technologies
The formulation of a marketing strategy
The decisions to launch new products
Formulate the business strategy: the planning process and the business plan
ORGANIZZAZIONE E MARKETING DELLE IMPRESE AGROALIMENTARI
autore: Cristina Mora
Lectures, case studies
Assessment methods and criteria
The final examination will be written and will consist of 20 questions divided into three parts:
- 12 multiple choice questions with only one correct answer between three;
- 1 question on balance sheet analysis or accounting instruments with the result to be identified between three;
- 5 T/F quetsions;
- 2 open questions from case studies