GRAPHICS FOR EDITORIAL COMMUNICATION AND ADVERTISING (WITH WORKSHOP)
Learning outcomes of the course unit
The course offers an introduction to contemporary tools and techniques of editorial and advertising graphics. Without being a professionalizing graphic design course, it intends to develop the ability to act with practicioners and evaluate their work through:
a) basic graphic design and application of theoretical notions through elementary use of tools in a project proposed by the teacher, simulating a real professional situation;
b) development of sensitivity to the graphic composition of texts and images;
c) deepening of concrete problems through the encounter and comparison with the real experiences of operators and technicians;
d) development of integration capacity in team work.
Course contents summary
- The graphics, applications and tools, the 'geometries’ of the page and image (formats, grids and modules, layouts and proportions).
- basis of visual communication, graphic languages, Gestaltung and color theory.
- Illustration and advertising.
- The book, structure, image and content, graphic organization (cage and rudder) and formatting.
- Raster graphics, tools for image management (Photoshop).
- Management of texts and pictures (Indesign).
Franco Achilli, Fare grafica editoriale. Progettare il libro: storia, teorie e processi. Milano: Editrice Bibliografica. 2018.
D. Dabner, S. Stewart, Eric Zempol, Graphic Design. Principi di progettazione e applicazioni per la stampa, l’animazione e il web. Milano: Hoepli. 2014. (integration for non-attending students)
The course develops in theoretical lessons alternating with lecture of guest working in the field of publishing or graphics with different roles and specializations, followed by a workshop focused on the practical application of the basic skills.
Assessment methods and criteria
During the course some individual exercises will be proposed to be delivered before the start of the workshop for admission to the same.
The workshop focus on in the preparation of the paper prototype of a simple editorial product according to a collaborative project developed in small team work, consisting of the layout of a volume and the invitation poster for its presentation, simulating the job inside a virtual publishing house, accompanied by a short technical report that illustrates the target motivating the graphic choices.
Each student will apply the design choices shared by the group in a portion of the book (chapter), presenting his personal interpretation in the illustration of the chapter with one or more personally reworked images.
The exam consists in the evaluation of the individual work and will mediate between the evaluation of the ongoing exercises, that of the graphic design of the volume elaborated by the group (cover, imprint, index) and that of the individual work in the illustration and layout of the chapter.
Non-attending students must agree on the layout and illustration of a short text (novel or personal paper).