SOCIAL IMPACT OF MASS MEDIA AND ADVANCED TECHOLOGIES
Learning outcomes of the course unit
The course provides communication skills training for students wishing to develop their interpersonal skills and build rapport with others in university and in the workplace.
This working-orientated course is also helpful in increasing presentation design as well as personal branding.
No prerequisite for this course.
It should be useful to all students interested in communication and with all levels of experience.
Course contents summary
1. Marshmallow and media: what do they have in common?
2. The Internet is not the Web
3. Pride and prejudice about media
4. A picture is worth a thousand words
5. ME-DIA | Me as a media: from the word of mouth to the word of...mouse
6. The most powerful media: Word of mouth & storytelling
7. Fake news
Hate speech online: the culture of humiliation
Gill Branston and Roy Stafford, The media student's book, Routledge, 2010 (a selection of chapters).
AND AT LEAST ONE FROM THE LIST ABOVE:
Donald A. Norman, The Psychology of Everyday Things, Time Warner, 2017
Paolo Schianchi, Architecture on the web. A critical approach to communication, Libreriauniversitaria.it, 2014.
Lee Rainie, Barry Wellman, Networked: The New Social Operating System, MIT Press, 2012.
Jonathan Gottschall, The Storytelling Animal: How Stories Make Us Human, Houghton Mifflin Harcourt, 2012.
Henry Jenkins, Convergence Culture. Where Old and New Media Collide, Paperback, 2006.
Frontal lessons, discussions, hands-on exercises and public presentation
Assessment methods and criteria
Final presentation and oral exam