Salta al contenuto principale
Università degli Studi di Parma
il mondo che ti aspetta
Target
Exchange students
Prospective students
Visiting scholars
menu
About Us
General description of the institution
Our Mission and our Values
Academic authorities
Departments
The Italian university system
Facts and figures
Contact us
Studying
General admission requirements
Application procedure A.Y. 2020-2021
Academic calendar
General arrangements for the recognition of prior learning
Course catalogue - Academic Year 2020-2021
Course catalogue - Academic Year 2019-2020
Academic degree courses delivered in English language
Tuition fees and scholarships 2019-2020
Credits for sport activities
University Master Programmes
Postgraduate Schools
Research doctorates
Research
International research
Horizon 2020 - EU Programmes
ERC - European Research Council
EU funded projects
Temporary Fellowships for Research Activities
Services and Facilities
Arrangements for academic guidance
Learning services and facilities
Part-time employment for students
Language courses
Facilities for special needs students
Certification of disabilities
Sport facilities
Insurance
Financial support for students
Students associations
Living in Parma
Accommodation
The town
Cost of Living
Meals
Medical facilities
What's on in Parma
Leisure facilities
Emergency phone numbers
Home
Information on degree programmes
BUSINESS ENGLISH (B2)
ACCADEMIC YEAR
2017/2018
COD.
1006234
dati insegnamento:
DEGREE:
TRADE AND CONSUMER MARKETING
TYPE OF COURSE:
Other
LANGUAGE OF INSTRUCTION:
Italian
LECTURERS:
CLEGG Katharine Lois
ACADEMIC YEAR:
2017/2018
YEAR OF STUDY:
1
SEMESTER:
First semester
NUMBER OF CREDITS:
3
CONTACT HOURS:
30
INDIVIDUAL WORK HOURS:
45
OTHER COURSES
YEAR: 1
BRAND MANAGEMENT
BUSINESS ENGLISH (B2)
BUSINESS ENGLISH (B2)
BUSINESS ETHICS
CHANNEL MANAGEMENT
CO-OPERATIVE START UP
CRM AND CUSTOMER ANALYTICS
HEALTH AND WELLNESS MARKETING
INTERNATIONAL ACCOUNTING AND GOVERNANCE
LABORATORY ACCOUNTING & AUDIT - mod. 1
LABORATORY ACCOUNTING & AUDIT - mod. 2
MODERN RETAIL DEVELOPMENT
NEGOTIATION LAB
PROMOTIONS LABORATORY
RETAIL MARKETING
RETAIL MARKETING
RETAIL MARKETING (DD) IN ITALIAN LANGUAGE
RETAIL SYMPOSIUM LAB IN DUBLIN
SHOPPER MARKETING
SHOPPER MARKETING
SHOPPER MARKETING
SHOPPER MARKETING
SHOPPER MARKETING (DD) IN ITALIAN LANGUAGE
SOCIOLOGY OF CONSUMPTION AND COMMUNICATION
STATISTICS FOR MANAGEMENT
UNDERSTANDING GLOBAL ECONOMY
URBAN AND LOCAL POLICIES
WORKSHOP ON CUSTOMS AND FIRMS INTERNATIONALIZATION (LM)
YEAR: 2
CONSUMER BEHAVIOUR ANALYSIS
CONSUMER BEHAVIOUR ANALYSIS
CONSUMER BEHAVIOUR ANALYSIS (DD) IN ITALIAN LANGUAGE
DATA SCIENCE FOR MARKETING
DIGITAL AND LOYALTY MARKETING
DIGITAL AND LOYALTY MARKETING (DD) - in English
DIGITAL MARKETING
FASHION AND DESIGN MARKETING
FASHION AND DESIGN MARKETING (DD) IN ITALIAN LANGUAGE
MARKET RESEARCH LAB
MARKETING INTELLIGENCE
MARKETING LAW
MARKETING METRICS
MARKETING METRICS (DD) - in Italian Language
NEUROSHOPPING
NEUROSHOPPING
NEUROSHOPPING
NEUROSHOPPING
NEUROSHOPPING (DD) IN ITALIAN LANGUAGE
SOCIAL MEDIA MARKETING
SOCIAL MEDIA MARKETING (DD) IN ENGLISH
