SOCIAL MEDIA MARKETING
LEARNING OUTCOMES OF THE COURSE UNIT
At the end of the course, students will hopefully gain the following skills:
Theoretical understanding of key concepts of digital marketing and social media marketing
Capabilities of reasoning as a digital marketer
Knowledge of main tasks related to the digital marketing role and main tools for digital marketing
Ability to develop a social media strategy
Improvement of teamwork skills and deadline orientation
COURSE CONTENTS SUMMARY
The content of the course is still in a development stage. Hence, the definitive syllabus could be slightly different. The course will cover two main topics: digital marketing and social media management
The textbook is still under consideration. Attending and non-attending students will have a different program and a different exam
ASSESSMENT METHODS AND CRITERIA
Written examination. For further information on the final examination, please contact the teacher.
The course will be taught with a mix of lectures, case study discussions, managerial lectures, groupworks and class presentations.
Please check professor's webpage for updates on course, exams, dates and times, office hours and so on.
Please contact the teacher if you need further information on the detailed course program. The extended program will be displayed in the next few months.