The course aims to provide the students with the main notions and principles relating to communicative competence both in verbal and non-verbal terms and in a pragmatic way. At the end of the course the student should be able to:
1) Recognize and analyze interpersonal and social communications
2) Know and understand main aspects which are involved in communicative processes, particularly in persuasion, and in majority and minority influence
3) Recognize and critically analyze the main techniques of persuasion, marketing and risk communication
4) Know and make explicit ethical and structural aspects of messages which are addressed to others
5) Analyze and apply the main methodologies used in the study of communicative processes
6) Develop the learning abilities that are required in order to attain either second cycle or specialized courses.
Course contents summary
The course will be divided into two parts. In the first part (about 30 hours), the main aspects related to the psychology of verbal and nonverbal communication such as persuasion, communicative effectiveness, influence of majority and minority, group, leadership and power processes will be addressed.
In the second part of the course (about 24 hours), topics related to the pragmatics of communication and the construction, sharing and negotiation of social meanings convey through communication will be addressed.
Lotto, L., Rumiati, R. (2013). Introduzione alla psicologia della comunicazione. Bologna, Il Mulino
Cavazza, N. (2009) Comunicazione e persuasione. Bologna, Il Mulino.
Watzlawick, P., Beavin, J.H., Jackson, D.D. (1971). Pragmatica della comunicazione umana. Studio dei modelli interattivi. Roma, Astrolabio. [Chapters 1, 2, 3, 4, 6]
Further readings will be indicated during the course.
The course is organized in frontal lessons, in the classroom, about the subjects of the course; Discussion of current events from the point of view of the psychology of communication, practice exercises.
Assessment methods and criteria
Final examination will be written with multiple-choice questions with four choices with one correct answer each. The exam is passed if the student correctly answers 60% of the questions (corresponding with 18/30).