ECONOMY AND CULTURAL BUSINESS MANAGEMENT (WITH WORKSHOP)
Learning outcomes of the course unit
In recent years, economic sciences have shown growing interest in cultural goods and activities, despite their intangibility. In fact, cultural goods and activities can be considered as scarce resources to be allocated efficiently, so as to become a subject of study by economic disciplines. The aim of the course is to bring students closer to the problems that arise from the peculiarities of these goods, trying to explain the reasons why cultural goods have their own economy and therefore they can talk about market demand.
Course contents summary
he course will examine the fundamentals of the subject, with particular attention to:
Features, areas of problematicness and management processes of profit and non-profit organizations and public administrations operating in cultural areas
_organisational processes and management of human resources;
_ Evaluation tools and decision making processes.
Students will acquire basic skills in managing, organizing and analyzing various cultural initiatives.
Introduction to the business economy
_Peacity of cultural companies
_ Differences between profit companies, non-profit companies and public administrations operating in the areas considered
_Aree of problems related to quality of service, economic and financial profiles and stakeholder relations
_Reports between organizations and their environment
_Putches and weaknesses in human resources management
_ Evaluation tools and decision making processes
_Report: reading and analysis
_Factors of success
"Management delle istituzioni artistiche e culturali" a cura di A. Carù e S. Salvemini - Egea
"Management delle aziende culturali" a cura di Dubini, Montanari. Cirrincione - Egea
Frontal lessons and moments of confrontation and discussion with students on course topics are provided. During the course will be realized project works.
Assessment methods and criteria
Evaluation Tools: Open Questions; problems.
_massimo (the answers are perfect: correct and complete, effective and accurate, based on full mastery of the language);
_all (the answers are exhaustive but not perfect; they are correct and complete but the presentation and the language are not very effective and accurate);
Medium (the responses are sufficient but not complete and there are some errors);
Low / Low (responses are unsatisfactory: severely incomplete and with several relevant errors).
The materials that will be shown online during the course, on the teacher's web page, will be an integral part of the educational program.