Learning outcomes of the course unit
Knowledge and understanding: Students will acquire depth and systematic understanding of knowledge in the area of strategy. Disciplinary methodologies: Students will acquire sufficient insight into strategic decisions and understanding of fundamentals techniques that are applicable to different work areas. Applying knowledge and understanding:- Understand how and why to use strategic analyses for multiple goals - Learn to develop, evaluate, and execute a comprehensive strategic plan -Learn how to measure the effects of strategic decisions. Making judgements: Ability to autonomously select relevant information useful for the process of strategy planning, controlling and decision making. Communication skills: Prepare and discuss reports for managers about planning, controlling and decision making in a business contest, using an appropriate and specific vocabulary. Learning skills: Continuously increase and update the competences, knowledge and methods acquired for managerial decision making.
Students, at the end of the course will:
- understand the role of analytical techniques and models and how they enhance strategic decision making in modern enterprises;
- improve their ability to view strategic plans systematically and analytically;
- manage various examples, thus demonstrating their ability to apply the principles of strategic management in real managerial contexts.
Course contents summary
Strategy is a high-level plan to achieve one or more goals under conditions of uncertainty. Strategy is important because the resources available to achieve these goals are usually limited. Strategy generally involves setting goals, determining actions to achieve the goals, and mobilizing resources to execute the actions. The course is focused on methods aimed at supporting strategic decisions.
Overview of Strategic Management
The Nature of Strategic Management
The Business Vision and Mission
The External Assessment
The Internal Assessment
Strategies in Action
Strategy Analysis and Choice
Implementing Strategies: Management
and Operations Issues
Implementing Strategies: Marketing, Finance/
Accounting, R&D, and MIS Issues
The emerging marketing decision environment
Trends that favor marketing engineering
Strategy Review, Evaluation,
Strategic Management: Concepts and Cases
Fred R. David
The lecture will be a blending of the instructor presenting relevant material and a learning by doing of the students (case studies and exercises) in order to stimulate their critical thinking.
Assessment methods and criteria
The assessment is based on an individual written test lasting approximately 2 hours, consists of both theory questions and practical exercises. The theory questions may be multiple choice, “true or false” and open question. The exercises have a structure that is similar to exercises carried out in classroom. Theory questions and practical exercises are weighted on a 50/50 basis.The overall final grade is computed as the weighted average of the individual evaluations, with final ceiling to the next unit; the test is passed if the student reaches a score of at least 18 points. “30 cum laude” is given to students who achieve the highest score on each item and use precise vocabulary.
Participation in lectures is not compulsory.