BUSINESS PLANNING
Learning outcomes of the course unit
The course aims to develop the business plan process. The definition of the strategic plan for the development of an enterprise is an important document both for raising funds and to organize the activities operationally. The course explores the process of drafting a business plan from strategy to the financial economic quantification.
a). Knowledge and understanding: the course allows the student to acquire skills on the business plan.
b). Applying knowledge and understanding: the student, at the end of the course, should be able to draw up the business plan
c). Making judgments: students with the knowledge gained should be able to appreciate with independent judgment of economic equilibrium conditions and financial terms of the new initiatives.
d). Communication skills: the student with the knowledge gained should be able to communicate with the heads of companies and internal specialists interested in the business plan definition
e). Learning skills: the course contents, with active teaching tools, they mature ability to learn.
Course contents summary
The course focuses on the theoretical and practical side of the business plan process
Course contents
Nature and role of corporate strategy
The strategic audit for the company's business description
Competitive advantage and the basic competitive strategies
Production processes and business plan
Industry analysis and forecasting of sales
Feasibility of the business plan
The drafting process of the business plan
Recommended readings
Cuomo M.T., D’Amato A., De Franciscis O., Festa G., Metallo G., Dalla strategia al piano. Elementi informativi e di supporto, Giappichelli 2016.
Teaching methods
Traditional lessons, exercises and case studies
Assessment methods and criteria
Written exam consists of two exercises and two open questions. A score of 20 is given to exercises and 10 to questions
