PSYCHOLOGY OF COMMUNICATION

The course aims to provide the students with the main notions and principles relating to communicative competence both in verbal and non-verbal terms and in a pragmatic way. At the end of the course the student should have developed:

1) Ability to recognize and analyze interpersonal and social communications
2) Knowledge of the main processes involved in communicative processes, particularly in persuasion, and in majority and minority influence
3) Knowledge of the main techniques of persuasion, marketing and risk communication
4) Ethics in communications messages addressed to others
5) Knowledge of the main methodologies used in the study of communicative processes