The course aims to provide the students with the main notions and principles relating to communicative competence both in verbal and non-verbal terms and in a pragmatic way. At the end of the course the student should have developed:
1) Ability to recognize and analyze interpersonal and social communications
2) Knowledge of the main processes involved in communicative processes, particularly in persuasion, and in majority and minority influence
3) Knowledge of the main techniques of persuasion, marketing and risk communication
4) Ethics in communications messages addressed to others
5) Knowledge of the main methodologies used in the study of communicative processes
Course contents summary
The course will be divided into two parts. In the first part (30 hours), the main aspects related to the psychology of verbal and nonverbal communication such as persuasion, communicative effectiveness, influence of majority and minority, group, leadership and power processes will be addressed.
In the second part of the course (24 hours), topics related to the pragmatics of communication and the construction, sharing and negotiation of social meanings convey through communication will be addressed.
Lotto, L., Rumiati, R. (2013). Introduzione alla psicologia della comunicazione. Bologna, Il Mulino
Cavazza, N. (2009) Comunicazione e persuasione. Bologna, Il Mulino.
Other documents will be indicated during the course.
The course is organized in frontal lessons, in the classroom, about the subjects of the course; Discussion of current events from the point of view of the psychology of communication, practice exercises.
Assessment methods and criteria
Final examination will be written with multiple-choice questions with four choices with one correct answer each. The exam is passed if the student correctly answers 60% of the questions (corresponding with 18/30).