Fair and Promotion of enogastronomici events
Learning outcomes of the course unit
This course aims to relate event or trade show planning to the communication planning process and the later assessment and comparison of the achieved results. Students will be finally able to judge autonomously; develop their own communication skills; spot remarkable news worth spreading in accordance with the law that press officers need to take into account; elaborate a message according to the objectives of the type of communication to be planned; use all the tools and the latest techniques to improve relations with the press; autonomously plan events that may perfectly represent the – either private or public – company mission statement on the basis of the specific objectives of both the learning area and the Bachelor’s degree to which this course belongs.
Prerequisites
Aptitude for teamwork, basic knowledge of the media
Course contents summary
The beginning of the course will be focused on general topics regarding culture, tourism and its socio-economic context as well as on the marketing and promotion of food and wine at local level, on analyzing the opportunities, setting the objectives and proposing strategies and means. Special attention will be paid to grammar, syntax and writing rules.
The second part of the course will be about reporting an event or a trade show carrying out the project and implementation plans, the feasibility study and making possible changes according to the objectives previously set.
The third part of the course will move on to the communication plan for the event or trade show, developing a strategic information plan for the media issuing press releases, creating the press review and comparing the press review with the event or trade show programme. Then, new communication contexts and several different storytelling techniques will be also discussed during the course.
Recommended readings
Class handouts with practical examples of events with their detailed programmes, slides, videos and suggested texts
