INFORMATION SYSTEMS AND BUSINESS MANAGEMENT
Learning outcomes of the course unit
understanding of the processes of management of enterprise information systems
Course contents summary
Information Systems: conceptual foundations
Elements of: Information systems and their role in the enterprise, information
the role of ict in the organization
structuring the organization, time horizon, confiniorganizzativi, analysis of the role of
ICT (matrix functional impacts, the BPR of SAP, e-supply chain)
the role of the ICT strategy
approaches to the use of ict (strategic use, information intensity of Porter Millar),
impacts on the ICT sector, ICT in competitive strategies (differentiation, cost focus)
technologies, processes, strategies
the degree of technological integration of ICT solutions, computer operating
systems, computer systems directional matrix technology-process-and technologybusiness-process
management process of the SI
planning, development, current management, check-up. Outsourcing of IS
modules with laboratory exercises
2.0 The company
2.0 definitions. tools of Web 2.0 social bookmarking, forums, tagging, wikis,
miniwiki, blogs, microblogs. 2.0 Impacts on business functions. Risks and
opportunities for the company. The platform and collabCustomer
CRM definitions and benefits. The CRM in company IT. The main components and
their operational application. The evolution of CRM. Business intelligence and CRM.
The Market-leading products in the laboratory
1 implementing and managing a software product for the field of webtv
2 the information system of an online magazine: creation and management of multimedia content.
3 the information system for the new goals of marketing: information management on the web, online community, social networks
4 Systems for monitoring and analysis of online information
"Sistemi per la gestione dell'informazione" M. Tagliavini, A.Ravarini, D.Sciuto.
"oltre il paradosso della produttività"
A.Sternieri, R. Mura.
lectures, lab exercises
Assessment methods and criteria
written and oral examinations