INTEGRATED MARKETING - TRADE
ACCADEMIC YEAR2015/2016
COD. 1004537
dati insegnamento:
ACADEMIC YEAR: 2015/2016
YEAR OF STUDY: 2
SEMESTER: First semester
NUMBER OF CREDITS: 11
UNIT COORDINATOR: LUCERI Beatrice
CONTACT HOURS: 77
CONSUMER BEHAVIOUR ANALYSIS (6 credits) | CHANNEL METRICS (5 credits) |