Second cycle degree

TRADE AND CONSUMER MARKETING

COD. 5059

WEBSITE

A.Y. 2017/2018

CLASS:

LM-77 - Classe delle lauree magistrali in Scienze economico-aziendali

Years of study: 2

Credits (CFU): 120

Mode of study: full-time

COURSE STRUCTURE DIAGRAM WITH CREDITS

Generale (curriculum)

Year of study: 1

BRAND MANAGEMENT
7 CFU - COMPULSORY SUBJECTS, CHARACTERISTIC OF THE CLASS
BUSINESS ENGLISH (B2)
3 CFU - Other
BUSINESS ENGLISH (B2)
3 CFU - Other
BUSINESS ETHICS
8 CFU - OPTIONAL SUBJECTS
CHANNEL MANAGEMENT
8 CFU - SUPPLEMENTARY COMPULSORY SUBJECTS
CO-OPERATIVE START UP
4 CFU - OPTIONAL SUBJECTS
CRM AND CUSTOMER ANALYTICS
6 CFU - OPTIONAL SUBJECTS
HEALTH AND WELLNESS MARKETING
6 CFU - OPTIONAL SUBJECTS
INTERNATIONAL ACCOUNTING AND GOVERNANCE
8 CFU - OPTIONAL SUBJECTS
INTERNSHIP AT EXTERNAL STRUCTURE
8 CFU - OPTIONAL SUBJECTS
INTERNSHIP AT EXTERNAL STRUCTURE
4 CFU - OPTIONAL SUBJECTS
INTERNSHIP AT EXTERNAL STRUCTURE
6 CFU - OPTIONAL SUBJECTS
INTERNSHIP AT THE STRUCTURE OF THE UNIVERSITY
4 CFU - OPTIONAL SUBJECTS
INTERNSHIP AT THE STRUCTURE OF THE UNIVERSITY
6 CFU - OPTIONAL SUBJECTS
INTERNSHIP AT THE STRUCTURE OF THE UNIVERSITY
8 CFU - OPTIONAL SUBJECTS
INTERNSHIP IN INTERNATIONAL MOBILITY
8 CFU - OPTIONAL SUBJECTS
INTERNSHIP IN INTERNATIONAL MOBILITY
4 CFU - OPTIONAL SUBJECTS
INTERNSHIP IN INTERNATIONAL MOBILITY
6 CFU - OPTIONAL SUBJECTS
LABORATORY ACCOUNTING & AUDIT - mod. 1
4 CFU - OPTIONAL SUBJECTS
LABORATORY ACCOUNTING & AUDIT - mod. 2
4 CFU - OPTIONAL SUBJECTS
MODERN RETAIL DEVELOPMENT
9 CFU - COMPULSORY SUBJECTS, CHARACTERISTIC OF THE CLASS
NEGOTIATION LAB
4 CFU - OPTIONAL SUBJECTS
PROMOTIONS LABORATORY
4 CFU - OPTIONAL SUBJECTS
RETAIL MARKETING
5 CFU - COMPULSORY SUBJECTS, CHARACTERISTIC OF THE CLASS
RETAIL MARKETING
5 CFU - COMPULSORY SUBJECTS, CHARACTERISTIC OF THE CLASS
RETAIL MARKETING (DD) IN ITALIAN LANGUAGE
5 CFU - COMPULSORY SUBJECTS, CHARACTERISTIC OF THE CLASS
RETAIL SYMPOSIUM LAB IN DUBLIN
4 CFU - OPTIONAL SUBJECTS
SHOPPER MARKETING
10 CFU
SHOPPER MARKETING
5 CFU - SUPPLEMENTARY COMPULSORY SUBJECTS
SHOPPER MARKETING
10 CFU
SHOPPER MARKETING
5 CFU - SUPPLEMENTARY COMPULSORY SUBJECTS
SHOPPER MARKETING (DD) IN ITALIAN LANGUAGE
5 CFU - SUPPLEMENTARY COMPULSORY SUBJECTS
SOCIOLOGY OF CONSUMPTION AND COMMUNICATION
8 CFU - OPTIONAL SUBJECTS
STATISTICS FOR MANAGEMENT
5 CFU - COMPULSORY SUBJECTS, CHARACTERISTIC OF THE CLASS
UNDERSTANDING GLOBAL ECONOMY
8 CFU - COMPULSORY SUBJECTS, CHARACTERISTIC OF THE CLASS
URBAN AND LOCAL POLICIES
8 CFU - OPTIONAL SUBJECTS
WORKSHOP ON CUSTOMS AND FIRMS INTERNATIONALIZATION (LM)
4 CFU - OPTIONAL SUBJECTS

Year of study: 2

ADVANCED DECISION TECHNIQUES
9 CFU - COMPULSORY SUBJECTS, CHARACTERISTIC OF THE CLASS
ADVANCED MARKETING RESEARCH
6 CFU - OPTIONAL SUBJECTS
BUSINESS ETHICS
6 CFU - OPTIONAL SUBJECTS
CASH MANAGEMENT AND BANK RELATIONS (DD)
6 CFU - OPTIONAL SUBJECTS
CONSUMER BEHAVIOUR ANALYSIS
6 CFU - COMPULSORY SUBJECTS, CHARACTERISTIC OF THE CLASS
CONSUMER BEHAVIOUR ANALYSIS
6 CFU - COMPULSORY SUBJECTS, CHARACTERISTIC OF THE CLASS
CONSUMER BEHAVIOUR ANALYSIS (DD) IN ITALIAN LANGUAGE
6 CFU - COMPULSORY SUBJECTS, CHARACTERISTIC OF THE CLASS
CORPORATE GOVERNANCE
6 CFU - COMPULSORY SUBJECTS, CHARACTERISTIC OF THE CLASS
CORPORATE SOCIAL RESPONSIBILITY AND ETHICS IN THE GLOBAL ECONOMY
6 CFU - OPTIONAL SUBJECTS
DATA SCIENCE FOR MARKETING
9 CFU - COMPULSORY SUBJECTS, CHARACTERISTIC OF THE CLASS
DERIVATIVES
6 CFU - OPTIONAL SUBJECTS
DIGITAL AND LOYALTY MARKETING
6 CFU - COMPULSORY SUBJECTS, CHARACTERISTIC OF THE CLASS
DIGITAL AND LOYALTY MARKETING (DD) - in English
6 CFU - COMPULSORY SUBJECTS, CHARACTERISTIC OF THE CLASS
DIGITAL MARKETING
11 CFU
DIGITAL MARKETING (DD)
6 CFU - OPTIONAL SUBJECTS
DISCUSSION - DD
4 CFU - A FOREIGN LANGUAGE, FINAL EXAMINATION
ENERGY MARKETING & STRATEGY - DD
6 CFU - OPTIONAL SUBJECTS
FASHION AND DESIGN MARKETING
5 CFU - COMPULSORY SUBJECTS, CHARACTERISTIC OF THE CLASS
FASHION AND DESIGN MARKETING (DD) IN ITALIAN LANGUAGE
5 CFU - COMPULSORY SUBJECTS, CHARACTERISTIC OF THE CLASS
FINAL EXAM
14 CFU - A FOREIGN LANGUAGE, FINAL EXAMINATION
GEOPOLITICS
6 CFU - COMPULSORY SUBJECTS, CHARACTERISTIC OF THE CLASS
GLOBAL MARKETING AND STRATEGY
6 CFU - COMPULSORY SUBJECTS, CHARACTERISTIC OF THE CLASS
GRAN MEMOIRE (DD)
14 CFU - A FOREIGN LANGUAGE, FINAL EXAMINATION
INTERCULTURAL COMPETENCE + GERMAN LANGUAGE COURSE (DD)
6 CFU - COMPULSORY SUBJECTS, CHARACTERISTIC OF THE CLASS
INTERNATIONAL BUSINESS LAW
6 CFU - COMPULSORY SUBJECTS, CHARACTERISTIC OF THE CLASS
INTERNATIONAL SALES MANAGEMENT
6 CFU - COMPULSORY SUBJECTS, CHARACTERISTIC OF THE CLASS
INTERNATIONAL SALES MANAGEMENT (DD)
6 CFU - OPTIONAL SUBJECTS
INTERNSHIP - THREE MONTHS FULL TIME ACADEMIC INTERNSHIP
4 CFU - OPTIONAL SUBJECTS
LEADERSHIP AND RESPONSIBLE MANAGEMENT
6 CFU - COMPULSORY SUBJECTS, CHARACTERISTIC OF THE CLASS
LEADERSHIP/MANAGEMENT IN AN INTERNATIONAL CONTEXT (DD)
7 CFU - COMPULSORY SUBJECTS, CHARACTERISTIC OF THE CLASS
MANAGING CULTURAL DIVERSITY
6 CFU - OPTIONAL SUBJECTS
MARKET RESEARCH LAB
4 CFU - OPTIONAL SUBJECTS
MARKETING INTELLIGENCE
11 CFU
MARKETING LAW
6 CFU - COMPULSORY SUBJECTS, CHARACTERISTIC OF THE CLASS
MARKETING METRICS
6 CFU - COMPULSORY SUBJECTS, CHARACTERISTIC OF THE CLASS
MARKETING METRICS (DD) - in Italian Language
6 CFU - COMPULSORY SUBJECTS, CHARACTERISTIC OF THE CLASS
NEUROSHOPPING
5 CFU - COMPULSORY SUBJECTS, CHARACTERISTIC OF THE CLASS
NEUROSHOPPING
5 CFU - COMPULSORY SUBJECTS, CHARACTERISTIC OF THE CLASS
NEUROSHOPPING
11 CFU
NEUROSHOPPING
11 CFU
NEUROSHOPPING (DD) IN ITALIAN LANGUAGE
5 CFU - COMPULSORY SUBJECTS, CHARACTERISTIC OF THE CLASS
PREPARATION FOR FINAL DISSERTATION - MOD. 1 (DD)
8 CFU - OPTIONAL SUBJECTS
PREPARATION FOR FINAL DISSERTATION - MOD. 2 (DD)
8 CFU - OPTIONAL SUBJECTS
PRODUCTION AND LOGISTICS MANAGEMENTS (DD)
7 CFU - COMPULSORY SUBJECTS, CHARACTERISTIC OF THE CLASS
RESEARCH METHODS (DD)
9 CFU - COMPULSORY SUBJECTS, CHARACTERISTIC OF THE CLASS
RESEARCH PROJECT ON CROSS CULTURAL MANAGEMENT (DD)
4 CFU - SUPPLEMENTARY COMPULSORY SUBJECTS
RESEARCH PROJECT ON TECHONOLGY MANAGEMENT (DD)
4 CFU - COMPULSORY SUBJECTS, CHARACTERISTIC OF THE CLASS
SOCIAL MARKETING
6 CFU - OPTIONAL SUBJECTS
SOCIAL MEDIA MARKETING
5 CFU - COMPULSORY SUBJECTS, CHARACTERISTIC OF THE CLASS
SOCIAL MEDIA MARKETING (DD) IN ENGLISH
5 CFU - COMPULSORY SUBJECTS, CHARACTERISTIC OF THE CLASS
STRATEGIC MANAGEMENT (DD)
7 CFU - COMPULSORY SUBJECTS, CHARACTERISTIC OF THE CLASS
STRATEGY IN THE BIOPHARMACEUTICAL INDUSTRY
6 CFU - OPTIONAL SUBJECTS
STRATEGY INNOVATION AND ENTERPRENEURSHIP
6 CFU - COMPULSORY SUBJECTS, CHARACTERISTIC OF THE CLASS
THE GLOBAL ECONOMY (DD)
6 CFU - COMPULSORY SUBJECTS, CHARACTERISTIC OF THE CLASS
THESIS - DD
10 CFU - A FOREIGN LANGUAGE, FINAL EXAMINATION
THESIS PREPARATORY WORK
7 CFU - A FOREIGN LANGUAGE, FINAL EXAMINATION
THESIS WRITING AND DISCUSSION
7 CFU - A FOREIGN LANGUAGE, FINAL EXAMINATION
TOEIC TEST
3 CFU - Other
TOEIC Test (additional assessment of English)
3 CFU - Other
WESTERN INTELLECTUAL HERITAGE
6 CFU - OPTIONAL SUBJECTS

Università degli Studi di Parma

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TRADE AND CONSUMER MARKETING

COURSE STRUCTURE DIAGRAM WITH CREDITS

Year of study: 1

Year of study: 2

First cycle degree

Second cycle degree